Manufacturer's representatives Business Development Managers, and SALES AGENTS


We represent manufacturers who are looking for a cost effective method of expanding current product portfolio or introducing new products into the Canadian marketplace. Let us help you with a Initial Consultation. Lets discuss a Market Assessment Analysis Report to determine the opportunity for your products in Canada.

Our clients typically experience the following benefits of retaining Market Access Canada; risk reduction, cost savings, increased revenues.

We guarantee you will have the same experience.

WHY MANUFACTURERS' REPRESENTATIVE?
A manufacturer representative, also known as independent sales representatives or sales agent, is an individual, sales agency or company that sells a manufacturer's products into distribution, wholesale and retail customers.

When a manufacturer hires a manufacturer's rep firm, a contract is signed between the two companies, which empowers the rep to sell or solicit for the manufacturer's products as an agent in a defined territory. Products are usually ordered directly from the manufacturer. The manufacturer pays a retainer and/or sales commission, to the manufacturer's rep firm. The retainer fee and/or rate varies according to the market and the product type. Let us help you with a Market Assessment to determine the opportunity for your products in Canada.

A Manufacturer's Representative is used:

• When it is more cost-effective than using the company’s personnel.
• When there is lack of a sales force for the manufacturer. The manufacturer's representative will do all of the selling.
• When introducing a new product into the market.
• When there is a new market the company wants to enter, but the market is not fully developed for their own sales force to be used.

Manufacturer representatives generally represent more than one manufacturer because the products are related or complementary, but not competing. These representatives know their market and products because they work in a specific industry and geographic area. Manufacturer's Representatives know the market because they attend conferences, conventions and trade shows in order to maintain knowledge of new products and developments in their industry.

Manufacturers in Canada and the United States use outside sales forces instead of relying on in-house sales personnel because of our productivity-conscious era. By using a representative workforce, selling products becomes a more efficient and cost-effective way.

Today, representatives are managing trade spending, customer staff training, scheduling promotional events and the overall managing of the account. One improvement from the past is that reps today are doing more than selling and have become Business Development & Channel Managers. Many reps sell to distributors, wholesalers and dealers. They also focus on making joint sales calls with their customers in-house sales personnel.